News
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Creative Pro team standing in a circle at night beside a lit stone arch ruin in Slovenia

13 października 2026

Belonging Drives Change: How Team Connection and AI Improve Results

Change often fails because people stop supporting each other when things become uncertain. Research shows that the need to belong is a basic human motivation (Baumeister and Leary, 1995). During…

04 września 2026, Czechy

From Idea to a Working App in 24 Hours

Reading time: Article 2 minutes / Case study 4 minutes Event technology should make experiences smarter, faster and more engaging – not add unnecessary complexity. For one of our event…

Armani in the Spotlight: 2026 Eventex Award winner

Reading time 2 minutes We are proud to announce that Armani in the Spotlight has been recognised at the 2026 Eventex Awards with six medals: 🏆 2 x Gold –…

Creative Pro podcast recording on branding at events

Why a Logo on a Poster Stopped Being Enough

Reading time 1.5 minutes Event partnership is one of the most expensive lines in a marketing budget. It is also one of the hardest to defend. I see it from…

Panel discussion on employee engagement at a live event stage

Engagement cannot be mandated, but you can build a place for it

Reading time 3 minutes Over the past few years I have heard dozens of corporate briefs that begin the same way: "We need our people to be more engaged."…

STEP — training the European events sector in sustainability

Reading time 3 minutes Creative Pro has joined four European partners — including two universities — in a two-year Erasmus+ project building free sustainability training and an open supplier catalogue…

Podcast conversation on event ROI in B2B marketing budgets

Is an Event Worth 70 % of Your B2B Marketing Budget?

Reading time 2 minutes When companies build a marketing budget, the event is usually first in line to be cut. It sounds expensive, it's hard to measure, and you don't…

Podcast interview on creative simplicity in event design

The Art of Subtraction: Why the Best Work Is Made by Taking Away

Reading time 2 minutes We love adding. One more feature, one more agenda item, one more slide. Adding looks like work and feels like progress. But past a certain point,…

Festival activation site seen from above at Pohoda

Five creative festival activations that can win you new fans

Reading time max. 5 minutes Over the years, Creative Pro has worked with clients like RedBull, Orange and Erste with their activations at for instance the Open'er or Pohoda festivals.…

Creative Pro team volunteering together on Community Day

Creative Pro Teams Drive Impact in Slovakia and Czech Republic

Reading time 2 minutes This year, Creative Pro offices in Slovakia and the Czech Republic brought the agency’s Passion for Moments to life through quiet yet powerful acts of connection.…

Orange Business Conference stage and audience, award-winning B2B event

Orange Business Conference: 2026 Eventex Award winner

Reading time 2 minutes In this year’s Eventex Awards, Creative Pro won a whopping 18 awards, including three gold medals. Today, we’re happy to highlight one of the…

Creative Pro Europe leadership: Kaiser, Kozak and Wigforss

Say Hello to Creative Pro Europe

Reading time: 2.5 minutes A conversation with Štefan Kozák (Founder & CEO, Creative Pro Group), Dr. Ralf Kaiser (Managing Partner, Creative Pro Europe) and Björn Wigforss (COO, Creative Pro Group)…

Creative Pro leaders in discussion about creative collaboration

Discussion: How We’re Organising Creative Work Across Creative Pro Group

Reading time 7 minutes. A discussion between Jędrek Nykowski (Group Creative Lead) and Björn Wigforss (COO) about how Creative Pro works as a group and how the creative…

Event as Full Illumination, Not Just a Single Flash

Reading time 5 minutes, translated from Polish. This article was a contribution to the 2025/2026 Event Marketing report by Meeting Planner.pl. Written by Tomasz Piekarski (aka Tomek) and Andrzej Nykowski…

Why Live Marketing is more important than ever in 2026

Reading time 3 minutes This article addresses some of the current challenges and opportunities in 2026: AI disruption, persistent digital ROI uncertainties, and deepening concerns around online authenticity position events…

BEA World awards ceremony stage and audience

BACK TO THE PAST: Why I believe in the power of in-person events

By Gorazd Čad Reading time 8 minutes This article is also published in Kongres Magazine. In 2025, I was surprisingly moved by the kamishibai paper theatre (paper…

The six senses in live marketing illustration

The sixth sense and why live marketing matters

Reading time 2 minutes At Creative Pro, we transform invisible ideas into unforgettable moments by engaging every sense. Our humanity drives this creative engine—playful, uplifting, and deeply experiential. We…

Maslow pyramid of needs adapted for events, version 2

Passion for Moments What truly creates experiences that inspire positive change?

Reading time 4 minutes Imagine orchestrating a transformative experience — a vibrant B2B conference, a joyful B2C festival, or an energising internal company gathering (B2E). You navigate waves of creative…

Stefan, Creative Pro, in a festive Christmas portrait

A Year of Remarkable Momentum – Thank You for an Outstanding 2025

Dear Friends, Partners, and Valued Clients, As 2025 draws to a close, I’m taking a moment to reflect on everything we’ve accomplished together. From the bottom of my heart,…

BEA World article visual featuring Armani and LOreal press event

From Budget to Impact: Creative Pro at BEA World 2025

The most important points in brief Creative Pro Group participated in this year's international competition with three projects and received four shortlistings, confirming its position in international event competition.…

Creative Pro Group credentials presentation cover

Curious to find out more about us? Check out our Credentials presentation!

Creative Pro operates across Europe with offices in 7 countries and people in around 10 countries. You'll get to know us in the About us section in the web pages. …

Creative Pro hero banner: event and experience-driven communication agency

Creative Pro Group Unveils Refreshed Website: Explore Our Passion for Moments going into 2026

As 2025 draws to a joyful close, we're thrilled to share the launch of our refreshed Creative Pro Group website, a gateway to experience-driven event and communication excellence across Europe.…

News & inspiration

News
& inspiration