LEGO® Lamborghini Sián Premiere


Client: LEGO® STORE
Office: CREATIVE PRO ADRIATIC

What happens when LEGO® and Lamborghini join forces?

Ninety years after the first brick was created, LEGO® is still pushing the boundaries of what’s possible. They entrusted us with the regional premiere of Lamborghini’s most powerful car, built entirely from LEGO® bricks. We took on the creative concept of the project and developed a two-week festival called LEGO® Speed Days. We converted the first floor of the shopping mall into a race-themed environment featuring a 50-meter racetrack, offering a variety of activities for both children and their parents. The space included a custom-made brick pool and a competition area with remote-controlled cars, making the activation a huge success among shopping mall visitors.

The event kicked off with an official car reveal, attended by media, influencers, and the public. Children were actively involved in uncovering the car, adding a delightful touch to the occasion. To amplify the event’s visibility, we strategically utilized PR communication and crafted engaging content for social media platforms. The event story garnered attention from over 30 media outlets and influencers, contributing to its widespread success.

Objectives:

Unveil the LEGO® Lamborghini Sián to the media and public


Create a two-week event with activities for children and in-store promotions


Generate buzz about the LEGO® brand and promote sales


Results:

  • Increased brand awareness of LEGO® Store in Slovenia
  • Positive buzz across social media, TV, radio and 13 media publications
  • Increased sales in the LEGO® Store during the two-week event

CREATIVE PRO OFFICES

Bratislava

Company info

CREATIVE PRO a.s.
VAT: 359 687 02
Identification number: SK2022104370

Matúšova 7106/56
811 04, Bratislava
Slovak republic

Office contact

Tel.: +421 903 890 401
E-mail: bratislava@creativepro.agency

New business: Mgr.art Štefan Kozák
Email: kozak@creativepro.agency

Kosice

Company info

CREATIVE PRO (KE) s.r.o.
VAT: 46132856
Identification number: SK2023278499

Moyzesova 24
040 01, Kosice
Slovak republic

Office contact

Tel.: +421 903 418 482
E-mail: kosice@creativepro.agency

New business: Mgr.art Štefan Hric
Email: hric@creativepro.agency

Prague

Company info

CREATIVE PRO (CZ) s.r.o.
VAT: 24848077
Identification number: CZ24848077

Révová 241/4
100 00, Prague
Czech Republic

Office contact

Tel.: +420 735 172 480
E-mail: prague@creativepro.agency

New business: Svetlana Mečiarová
Email: meciarova@creativepro.agency

Warsaw

Company info

CREATIVE PRO (PL) Sp. z o.o.
VAT: 7010576550
Identification number: 0000613072

Aleja 3 Maja 2, lok. 49
00-391, Warsaw
Poland

 

 

Office contact

Tel.: +48 607 530 031
E-mail: warsaw@creativepro.agency

New business: Tomasz Piekarski
Email: piekarski@creativepro.agency

Budapest

Company info

CREATIVE PRO (HU) Kft.
VAT: 01-09-282636
Identification number: HU25567333

Szentendrei út 89-91. I. building 1st floor
1033, Budapest
Hungary

Office contact

Tel.: +3670 770 1792
E-mail: budapest@creativepro.agency

New business: Orsolya Farkas
Email: farkas@creativepro.agency

Ljubljana

Company info

CREATIVE PRO Adriatic d.o.o.
VAT: SI58631330

Štihova ulica 4,
1000 Ljubljana
Slovenia

Office contact

Tel.: +386 40 384 077
E-mail: ljubljana@creativepro.agency

New business: Aljaž Čad
Email: cad@creativepro.agency