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DESTINATION APOLLO
How to create excitement for relocation of 3 500 employees from various offices into one new prestigious building called Apollo Nivy?
We created the concept called “Destination Apollo” where the key figure was an astronaut.
The 3 months campaign consisted of a strong internal teasing campaign plus three separate floor opening events that lead to the Grand Opening event.
Objectives
Bring employees
together physically
and emotionally
Enhance employee engagement
Inspire employees for
office work by designing
a work-friendly environment
Boost the energy
for IBM and empower
employer branding
Results:
Positive NPS
70%
150 organic brand Ambassadors
150
500K Social Media Reach
500K
- Impact on both internal & external Employer branding
- Office attendance got higher and our goal is to maintain this upward trend