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SLOVENIAN CONGRESS AMBASSADORS 2023
How can we, as event organisers, turn boring events into transformative experiences? How can we create experiences that make participants go home at least slightly changed, inspired or surprised?
If you have ever attended an awards ceremony and were not one of the winners, you will probably agree that events of this format can be quite boring. With the annual award ceremony for the Slovenian Congress Ambassadors, we wanted to make the event format more interactive, relaxed and engaging. The event started with a surprise flash mob performance, setting the mood for all participants. In lieu of a conventional host, we enlisted a stand-up comedian who not only broke the ice but also elicited the most genuine (and highly amusing) responses from the winners—scientists and professors. We conceptualized the event venue as a green oasis amidst an industrial building, complete with visuals of Slovenian nature and a musical performance, resulting in the perfect atmosphere.
Objectives:
Create an engaging award ceremony programme from start to finish
Make the winners the stars of the night
Transform the venue into an urban jungle and at the same time, create a cozy and relaxed atmosphere
Results:
- The event served as a platform for sharing the success stories of Slovenian scientists, professors and entrepreneurs
- Increased promotion of the client and their efforts in hosting the award
- Attendees left with new contacts of the best professors in the country